MedCruise members advanced their professional skills and knowledge during a most successful 2015 edition of the MedCruise Professional Development Course (PDC) that was held from 22 to 25 February 2015.
During three days cruising from Marseille to La Spezia on board Costa Diadema, 30 participants had the opportunity to discuss best practices and attend a rich in terms of content programme.
The first part was devoted to innovative thinking at work and development of organisational skills, discussing several business cases. Port operations were the theme of the second part of the programme, with port professionals learning how to ’deliver what you promised’ to the cruise industry. The final part of the MedCruise PDC 2015 was devoted to port marketing and how cruise ports in the Med and its adjoining seas could capture their potential. The instructors of the three sessions were Jorge Bugallo (WIN+WIN Coaching) and Luis de Carvalho, Mark Ittel (Bermello, Ajamil & Partners).
When Costa Diadema called at the Port of Barcelona, participants had the opportunity to visit and discuss operational issues with the cruise terminal operators, whereas during the course Nicolò Alba, the Master of Costa Diadema, Alessandro Marossa, Costa Hotel Director and Alessandro Oddi, Costa Shore Excursion Manager, joined and discussed operational and marketing issues with participating ports.
The professional development course, which is organised periodically and offered by MedCruise as part of the services to its membership, received excellent evaluations by its participants. The 2015 edition was realised with the kind collaboration of Costa Crociere in hosting the event.
MedCuise will announce the content and location of the next edition during the forthcoming 46th General Assembly in Zadar, 3-6 June 2015.
