The Port Authority of Motril has presented, within the framework of FITUR 2021 activities, a video to promote the destination of the Costa Tropical, Granada and all the region, aimed at the cruise segment. Through a story with its characters and its plot (what in marketing is known as Storytelling) the video is articulated through the travel times from the port to the experiences and geographical areas in the destination, with its heritage, culture, gastronomy, and active tourism, among others.
The recording highlights the potential offered by Motril and the Costa Tropical as a local destination, to continue the journey in the city of Granada, which “takes on a relevant role.” La Alpujarra and the Geopark are configured as “micro experiential destinations for nature lovers and adventurers.” Sierra Nevada contributes, with its snow product, a unique element to the offer that “makes us almost unique in Europe”.
Experiential journey
“The video offers the viewer and the industry professional an experiential journey through an undiscovered paradise in the Western Mediterranean”, highlighted the president of the Port Authority, José García Fuentes.
A unique destination.
