Lorenzo Vera Franco is an outstanding professional with a solid background in the port sector, event organisation and institutional relations. Since October 2024, he holds the position of Chief Commercial Officer of the Port Authority of Motril, leading strategies for the promotion and growth of the port in a highly competitive environment. 

Previously, between 2014 and 2024, he held the role of Manager of Motril port-Granada, a Spanish Economic Interest Grouping, where he drove strategic initiatives to position the Port of Motril as a benchmark in innovation, sustainability and economic development. 

Academic Background 

– Degree in Arabic Philology from the University of Granada (UGR). 

– University Degree in Protocol and Institutional Relations, also from the UGR. 

– Master in Protocol Management, Production, Organisation and Design of Events by the University Camilo José Cela (UCJC) in Madrid. 

Work Experience 

Lorenzo has extensive experience as a teacher in the field of event organisation and protocol, a task he performed from 2002 to 2013. From 2004, he consolidated his career as an expert in protocol and institutional relations, standing out for his ability to coordinate large-scale events and establish key relationships in various sectors. 

Internationally, he is a member of the board of directors of MedCruise, since 2023 leading the task of Economic Impact Assessment, a prestigious association representing the ports of the Mediterranean and its adjoining seas. In this role, he drives economic analysis and the generation of strategies to maximise the benefits of the cruise industry in the region. 

“In these uncertain times, emphasising a sense of belonging is not a trivial matter. Being an active member of MedCruise: an association with 26 years of existence, representing 145 cruise ports on three continents, is a source of pride and hope. Even more so for ports and destinations that for various reasons still have a lot to contribute to the cruise industry, MedCruise becomes a space of conviviality and a great promotional platform.

From the task Destination Development, MedCruise wants to recognise the uniqueness of each destination, based on the diversity and cultural, gastronomic, historical and natural richness of the Med. We value our essence as peoples bathed by the Mediterranean and its adjacent seas.

One of the guiding threads of this task is the collaboration with the entire ecosystem of the destination to develop joint synergies and create robust initiatives for the better positioning of the Med in the cruise industry. That is why I look forward to your support and help in developing this project.”

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